A customisable digital platform for airlines and advertisers

Adnexa is a digital platform that enables advertisers to create custom-made campaigns which will be matched with passenger profiles in their target audience. As well as pairing passenger data with relevant advertising content, this software solution helps to generate additional revenue for airlines and improves the passenger experience.

The software solution is built to manage a high volume of advertising placements and helps to turn these impressions into revenue without burdening airlines, advertisers or passengers with unwanted technology. Adnexa, which can be tailored to the specific needs of an airline company, utilises an advanced algorithm to create a seamless and transparent auction-based digital advertising marketplace, allowing advertisers to submit prepaid campaigns which leverage passenger data.

It also offers a transparent bidding mechanism where the advertiser can select its passenger segments and choose routes; these are then matched with anonymised passenger data. Once the advert is approved and the bid submission successful, the process is fully automated. Adnexa is a software solution that makes use of all potential channels – booking portals, boarding passes, in-flight entertainment etc. – to maximise the desired reach and potential revenue.


Adnexa not only enables interested advertisers to better target their campaigns to desired audiences, it also allows airlines to have control over what content their passengers are exposed to and through which channels.

Adnexa for Airlines

Adnexa maximises your ancillary potential in just a few simple steps:


Adnexa integrates with your airline’s inventory & central reservation systems. Thus it knows who travels when, where and whether it’s for business or leisure.


The airline chooses how these passengers will be addressed. You select the channels for the ads – be that via printed/mobile boarding passes, your webpage, confirmation emails or your mobile app.

Ad Approval

The airline screens and filters the ads that advertisers submit. You can vary and fine-tune your preferences, as needed, to control the type of content your passengers are exposed to.

& Reporting

You can monitor which ads are being shown to your passengers and how much revenue your airline gets per impression. This then directly translates into total revenue from ads, shown as earnings per day / week / month.


  • Potential for steady revenue stream through a fully-automated platform
  • A highly effective use of passenger segmentation data – Adnexa is among the most precise targeting instruments available today
  • Long-tail pool of advertisers from lifestyle, logistics, hospitality, entertainment and other fields which enables diverse joint initiatives and tie-ins
  • Risk-free, prepaid model which prevents payment default as campaigns only run if wallets are topped up
  • High possibility of increased revenues over time, as platform popularity gradually raises bids

Adnexa for airlines

Reach the right customers
at every step of their journey

Adnexa is a cloud-based platform that allows you to serve ads to airline passengers using very precise criteria. It enables you to reach the types of travellers you want, with ads you want, when you want.

Accessible online, Adnexa is always available, highly intuitive even for first-time users, allows great precision in campaign management, scales with ease if needed and requires only minimal effort. In fact, it only involves seven steps:


Create an account and log in

Fill in your company data, create your profile and log into the system.


Create a campaign

Create a campaign and add one or more ads. Make choices for all control factors. Keep track of your balance.


Define channels

From the selection of channels offered by the airline, define which ones will feature your ads – booking confirmation, itinerary or reminder emails, boarding passes, apps, webpages etc.


Define bidding parameters

Define how much you are willing to pay per impression, your daily budget, total number of impressions or total campaign budget.


Define targeting parameters / segmentation

Define whom you'd like to reach on the routes and dates of interest. Select travellers’ gender, age, nationality, journey type, interests etc.


Top up your wallet

Create a campaign and add one or more ads. Make choices for all control factors. Keep track of your balance.


Submit your campaign and follow your progress

See to whom and to how many passengers your ads have been shown and track your spend. Track your campaign's success and adapt as needed.

Adnexa for advertisers

Find out more by downloading our Adnexa Data Sheet:
Request a demo Download our data sheet