Adnexa

A customizable digital platform for airlines and advertisers

Adnexa is an open digital platform for reaching individual airline passengers with custom-made advertising campaigns. It offers a transparent bidding mechanism where the advertiser can select its passenger segments and choose routes; these are then matched with anonymized passenger data provided by the airline.

Once the advert is approved and the bid submission successful, the process is fully automated. It makes use of all potential channels – booking portals, boarding passes, in-flight entertainment etc. – to maximize the desired reach.

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Adnexa is open on the demand side, i.e. it makes an airline’s entire inventory available to any interested advertiser willing to bid for finely targeted travelers’ attention.

Adnexa for Airlines

Adnexa maximizes your ancillary potential by turning passenger data into profit, in just a few simple steps:

Integration

Adnexa integrates with your airline’s inventory & central reservation systems. Thus it knows who travels when, where and whether for business or leisure.

Customization

The airline chooses how these passengers will be addressed. You select the channels for ads – the printed/mobile boarding pass, your web page, the confirmation emails, your mobile app etc.

Ad Approval

The airline screens and filters the ads that the advertisers submit. You can vary and fine-tune your preferences as needed to control the type of content your passengers get exposed to.

Monitoring
& Reporting

You can monitor which ads are being shown to your passengers and how much revenue your airline gets per impression. This then directly translates into total revenue from ads, shown as earnings per day / week / month.

ADNEXA HOLDS
NO RISKS, JUST
GREAT BENEFITS
FOR AIRLINES

  • Steady revenue stream potential through a fully automated platform
  • A highly effective use of passenger segmentation data – Adnexa is among the most precise targeting instruments available today
  • Long-tail pool of advertisers from lifestyle, logistics, hospitality, entertainment or other fields enables diverse joint initiatives and tie-ins
  • Risk-free pre-paid model, preventing payment default, as campaigns only run if their wallets are topped up
  • High possibility of increased revenues over time, as platform popularity gradually raises bids

Adnexa for airlines

Reach the right customers
at every step of their journey

Adnexa is a cloud-based platform that allows you to serve ads to an airline's passengers using very precise criteria. It enables you to reach just the types of travelers you want, with ads you want, right when you want.

Accessible online, Adnexa is always available, highly intuitive even for first-time users, allows great precision in campaign management, scales with ease if needed, and requires only minimal effort, in as few as seven simple steps:

1.

Create an account and log in

Fill in your company data, create your company profile and log into the system.

2.

Create a campaign

Create a campaign and add one or more ads. Make choices for all control factors. Keep track of your balance.

3.

Define channels

From the selection of channels offered by the airline, define which ones will feature your ads (booking confirmation, itinerary or reminder e-mails, boarding passes, apps, airline's webpages etc.)

4.

Define bidding parameters

Define how much you are willing to pay per impression, your daily budget, total number of impressions or total campaign budget.

5.

Define targeting parameters / segmentation

Define whom you'd like to reach on the routes and dates of interest. Select travelers' gender, age, nationality, journey type, interests, etc.

6.

Top up your wallet

Create a campaign and add one or more ads. Make choices for all control factors. Keep track of your balance.

7.

Submit your campaign and follow your progress

See to whom and to how many passengers your ads were shown and track your spend. Track your campaign's success and adapt as needed.

Adnexa for advertisers

Find out more by downloading our Adnexa Data Sheet:
Download our data sheet