UX Hub

An accessible solution to tailor user experience

UX Hub is a software solution which enables airlines to dynamically and instantly change the user experience for passengers without needing the IT department. It makes real-time UX personalisation for different audiences possible, thus tailoring and enhancing the process for passengers.

It’s a software solution, based on the business rules engine, which can change elements of the user experience, seen as external or separate from the application code, without having to modify the application itself. This includes registering, defining, classifying, scheduling and managing rules, as well as verifying definition consistency with rapid execution.


UX Hub gives airlines the ability to modify the behaviour of their customer-facing applications. This power is enabled by a software solution, based on the business rules engine.

The business rules engine enables company policies and other operational decisions to be defined, tested, executed and maintained separately from the application code. This means users can modify rules much more frequently, without waiting for application updates. It also means that passengers receive a more personalised experience.

Solution Architecture

solution architecture

Feature highlight

Quick integration with any other system

Benefit highlight

Unique and personalized passenger experiences

UX Hub Features

  • Accessible from everywhere, around the clock
  • Separates decision logic from code
  • Allows speed and flexibility for customisation
  • Allows changes, tracks history and can restore any past version
  • Enables A/B testing of alternative experiences
  • Quickly integrates with any system
  • Allows definition of categories of internal users (those who can set up changes and those who can authorise/publish the proposed changes)
  • Built using latest technologies
Find out more by downloading our UX Hub Data Sheet:
Download our data sheet