UX Hub is a software solution which enables airlines to dynamically and instantly change the user experience for passengers without needing the IT department. It makes real-time UX personalisation for different audiences possible, thus tailoring and enhancing the process for passengers.
It’s a software solution, based on the business rules engine, which can change elements of the user experience, seen as external or separate from the application code, without having to modify the application itself. This includes registering, defining, classifying, scheduling and managing rules, as well as verifying definition consistency with rapid execution.
The business rules engine enables company policies and other operational decisions to be defined, tested, executed and maintained separately from the application code. This means users can modify rules much more frequently, without waiting for application updates. It also means that passengers receive a more personalised experience.