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Voyego UpGrade

Premium seat upgrades through a digital auction

An airline’s purchase and upgrade options are the latest examples of its commitment to developing value-driven solutions. Buying premium products, particularly pre-flight upgrades, generates higher up-sell rates, increased ancillary revenue and better load factors. Dynamically-priced upgrades provide flexibility and an improved strategy from the traditional one-size-fits-all pricing model.

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Voyego UpGrade is a tool for airlines to engage with travellers and encourage seat upgrades through interactive online auction. By maximising unbundled fares, seat bidding guarantees that each unsold premium seat drives additional revenue opportunities. This form of dynamic purchasing options not only significantly optimises sales opportunities, but increases an airline’s profit, even in the days leading up to a flight.

With Voyego UpGrade, passengers submit bids to upgrade their seats options while airlines define auction parameters and award the upgrade to the highest bidder or according to the rules the airline chooses. Between booking and day of travel, an airline is able to scale business by creating ancillary demand while simultaneously elevating the travel experience.

How it works

A simple UX flow with 4-step completion (3 step on computer) provides travellers with the flexibility to further personalise their airline purchases. By entering individual boarding ticket information, seat bidding begins with a review of available upgrades and suggested seat values. During the auction process, Voyego UpGrade’s meter communicates bid strength to assist passengers in their purchase strategy.

The product’s settings configuration allows airlines to accept loyalty points and standard currency, while easy integration with large payment providers offer secure payment and processing for a seamless and on-brand user experience.

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Price Breakdown

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Maximising Revenue

Monetising traveler preferences is an opportunity to maximise revenue on every flight. As an engaging extension to the customer journey, untapped sales opportunities are converted into new revenue streams. Voyego UpGrade's reporting and analytics admin pages report on revenue management with automated updates on passenger statistics, load factors and revenue accounting. Voyego UpGrade’s white-label solution provides airlines with an easy-to-use back office including:


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User management


Big management


In-depth reporting analytics


Full range of custom features

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